All blog articles

Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.

See how customer behavioral segmentation can enhance your digital marketing efforts. Learn through types and examples how to increase revenue and conversions.

Here are some Klaviyo Analytics features that can help close out the year and support 2025 Marketing Planning with your customer data.

Learn the importance of revenue per recipient (RPR)—and how to optimize your marketing strategy to boost this important metric.

Build a successful email campaign with these steps for an email strategy that adapts to your needs and the market’s.

Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.

Email marketing program audits are critical for businesses to assess campaign performance. Learn what benchmarks you should be hitting for key metrics.

SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.

Learn about Gmail and Outlook deliverability best practices and why improving deliverability is essential to maximizing your email marketing success.