All blog articles

All blog articles articles

Use cases
Jan 6, 2025
How to send the text messages customers actually want

Learn how to automate SMS reminders to increase purchases during sales events.

Use cases
Jan 6, 2025
How to use AI to grow email list conversions 65%

Learn how to use AI to optimize sign-up form conversion.

Use cases
Jan 6, 2025
How Huda Beauty increased email orders 50%

Learn how to A/B test messaging to increase conversions.

Use cases
Jan 6, 2025
How Marine Layer fixed this multi-channel problem

Learn how to consolidate your data to create more thoughtful journeys for customers.

Use cases
Jan 6, 2025
A simple trick to boost Black Friday sales without discounts

Learn how to discount strategically with advanced segmentation.

Use cases
Jan 6, 2025
Rescue lost sales with this smart customer targeting strateg

Learn how to target disengaged customers with RFM segmentation.

Use cases
Jan 6, 2025
How to stop burning out your email list

Learn how to tailor messages by channel to achieve omnichannel personalization.

Klaviyo news
Dec 20, 2024
Playing favorites: a look back at Klaviyo’s most impactful releases of 2024

Together with our customers, we’ve tackled challenges, unlocked opportunities, and launched new features that made lives easier and businesses stronger.

Profile photo of author Elvis Greer
Elvis Greer
5min read
Behavioral targeting: what it is and why it matters

Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is, why it matters, and how it works.

Profile photo of author Jax Connelly
Jax Connelly
15min read